National Citizen Service
For a week in November 2016, NHS Hull CCG hosted 42 students from Wyke College as part of their National Citizen Service (NCS) project, which is organised by the Tigers Trust.
NCS brings together young people from different backgrounds and helps them develop greater confidence, self-awareness and responsibility. It encourages personal and social development by working on skills like leadership, teamwork and communication. It is open to all 16 and 17-year-olds in England and helps them to build new skills, whilst completing new challenges and meeting new friends.
NCS involves a short orienteering break away from home followed by a social action project. The social action project should look to deal with a local issue the young people are passionate about and gives the young people the opportunity to get involved with their local community.
The students undertaking the project were tasked with creating a social media campaign and designing a promotional item to raise awareness of a Healthier Hull Community Fund project with young people in Hull. Market research with young people was required to inform the content of the campaign and promotional item. The students were grouped into four teams, with each team given the opportunity to self-select one of the following social media platforms; Facebook, Twitter, Instagram and Snapchat.
To ‘bring the project to life’ two recently funded Healthier Hull Community Fund projects presented to the students on the first day of the week. The presenters used the opportunity to promote the work they are doing with the funding and how it has helped their project development. This gave students a flavour of the many CCG funded projects in local communities to improve health and wellbeing.
During the week, the students were required to deliver two presentations to a ‘Dragon’s Den’ of NHS professionals; a pitch detailing two initial campaign and promotional item ideas and the final campaign plan, promotional item designs and findings from their market research.
Read the full report here.