Humberside Fire and Rescue Service (HFRS) and Hull CCG are collaborating on a Hull 2020 project to help raise awareness of Prostate Cancer UK and support its Men United campaign.
A newly wrapped fire engine - believed to be the first of its kind in the UK - has been launched on the streets of Hull to raise awareness of this key health issue for men.
As one of the nine key partners in Hull 2020, HFRS played a significant role in the initial launch of the plan to transform public services in Hull and to support its people to be as healthy and fulfilled as possible.
A key idea being explored by the Service is to locate a small operational fire station on the Integrated Care Centre site in East Hull to better support and protect the local community, particularly its more vulnerable members.
The Service is currently looking at options to rehouse East Hull Fire Station to the new integrated care centre on the former David Lister site and more widely as to how fire stations can play a role in health and wellbeing issues across the city.
HFRS has also signed up to Men United, Prostate Cancer UK’s movement for anyone who believes men are worth fighting for, and are encouraging its employees and local residents to do something together with their friends to help beat prostate cancer.
Red Watch at East Hull Fire Station will be the first to receive an awareness talk from the charity. Other watches across the city will also then benefit from the talks and will learn about potential symptoms and risk factors.
Only last year, George Bennett, a firefighter in Grimsby overcame prostate cancer and is back on Green Watch at Peaks Lane, so the disease is very real and ‘close to home’ for the organisation and its staff.
The fire service has a proven track record of prevention and protection in the community and they hope to use this trust and confidence to encourage local men over 50 to seek medical advice if they have any concerns about prostate cancer.
Chief Fire Officer Dene Sanders is delighted that the fire service is playing such a key role:
“We are a dedicated and active partner in Hull 2020 and all of our staff have really bought into what the CCG are trying to achieve in Hull. We are all about protecting our communities and looking after the most vulnerable, so this initiative to raise awareness of prostate cancer amongst our staff and the wider public is a perfect fit.”
Emma Latimer, NHS Hull Clinical Commissioning Group (CCG) Chief Officer said:
“The Hull 2020 programme, and Health and Wellbeing Strategy for the city, both have a very clear focus on early detection and ill health prevention. This is greatly supported by Hull 2020 partner, Humberside Fire and Rescue, which has created an original and eye-catching awareness campaign with Prostate Cancer UK, to go out directly onto the streets of Hull. We want this campaign to encourage more men to get symptoms for prostate cancer checked out and treated early – it will mean that their chances of recovery could be much greater.
“To further improve outcomes for prostate cancer patients in Hull, the CCG is revising the clinical pathway to support GPs in earlier diagnosis and management of the condition in the community. This includes introducing a new CCG Pathway Information Portal to enhance communication between primary care and hospital clinicians.”
Vivienne Francis, Director of Communications at Prostate Cancer UK, said:
“What Humberside Fire and Rescue Service and Hull CCG are doing is exactly what Men United stands for. It’s bringing people in the local community together to do something great to help beat the disease.
“By signing up for Men United they will be encouraging others to do the same. By creating this movement Prostate Cancer UK will be able to call upon more men to push forward real change and have a greater impact on men’s health.”
To celebrate the new partnership, Humberside Fire and Rescue Service has worked with Hull CCG and Prostate Cancer UK to unveil a visible and memorable reminder to its staff and the wider male population of Hull to get checked.
About Men United and Prostate Cancer UK:
- Men United is Prostate Cancer UK’s movement for everyone who believes that men are worth fighting for, to help us beat prostate cancer and keep friendships alive. Over 200,000 people engaged with Men United in 2014.
- Search Men United, or visit prostatecanceruk.org/menunited
- Prostate Cancer UK works to get men in all areas of the country the early detection, effective diagnosis and better treatments that will beat this disease.
- Prostate cancer is the most common cancer in men. More than 10,000 men die every year from this male-only disease, and 300,000 men are living with prostate cancer in the UK.
- Anyone with concerns about prostate cancer can contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383 or via the online Live chat, instant messaging service: www.prostatecanceruk.org. The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.